THE NABISCO SHOWCASE

[East Hanover, NJ]: [National Biscuit Company], [circa 1965]. Ring_bound. 4to. Red ring binder with raised white lettering and logo on front cover. Plastic sleeves contain 167 individual product cards, three snapshots, and 4pp. of additional printed advertising material. Binder exterior worn, with light soil. Contents clean and bright with the exception of the three photographs, which show some scuffing and small corner tears. Very good overall. Very good. Item #23232

Nabisco salesman's binder, showcasing the Nabisco brand to grocery retailers. With color images of individual products, several pages illustrating material for retailers (shelf-talkers, store decoration kits, "SWEET SALES SIZZLER" umbrella stands), and sample photographs of the offered display materials as assembled in stores. Of the 160-plus products pictured, some are familiar names still in production, but others have vanished over the decades. Some -- like the aerosol can of shelf-stable shrimp cocktail -- may have departed due to changing tastes, but others -- like the Bacon-Flavored Thins and Chicken in a Biskit Crackers -- were perhaps only ahead of their time. Collected materials can be dated with some precision, as product cards are included for both Snack Mates (introduced in 1965) and Veri-Thin Pretzels (whose name changed in 1968). Vivid 1960s marketing, dripping in notalgia.

Price: $750.00

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