[Lebanon, Oregon]: [ca.1980]. 43 color snapshot photographs. Drugstore prints. Approximately 5 1/2" x 3 1/2" or slightly larger. Prints about near fine. Item #21787
A glorious assembly of snapshots capturing the grand opening of a McDonalds' franchise location in the 2300 block of S. Main St. in Lebanon, Oregon, a small city approximately 80 miles south of Portland. Images include interiors (with signage, exterior architectural details, opening crowds, and like. The vehicles shown and presence of signage advertising the franchise's "$6,000,000 Winning Combination" promotion seem to firmly place these in 1980, though a firm date for the location's opening has eluded us in typical research. While likely captured with a simple point-and-shoot camera for basic documentation, the styings of the era overwhelm any would-be banality and taken together, the images capture an endearlingly nostalgic bit of Americana. Further, several shots seemingly taken from the roof of the building suggest these may have been taken by or for the franchise owner. The photographs also document a number of strategies crucial to the explosvie era of growth McDonald's experienced in the 1970's and 1980's: placing locations exclusively in the suburbs, actively marketing to children (Ronald McDonald features prominently in several pictures), staging elaborate grand openings, etc. I'm loving it. Sorry. Not really.