[Toy Catalogue of the Cascelloid / Palitoy Co. with Photographic Prints]

[Leicester, UK]: [Cascelloid], [ca. 1930s]. Oblong 4to. album. Blue leather-covered boards. Contains 29 color photographs, all 9" by 6.5" approx., mounted on rectos (one each) of light-gray cardboard leaves. About very good plus overall. Moderate rubbing and edgewear to boards. Several pages display mild soiling and offsetting from photos. Prints just a bit yellowed, but remain sharp, vivid, and clean. Very good +. Item #19955

Beautifully-produced trade catalogue from the Cascelloid "Palitoy" company, displaying a wide range of baby dolls and other toys. Several uncomfortable designs of black children (with pitch-dark skin), date this catalogue at roughly the 1930s, when the Cascelloid company was dubbed the "House of Constant Progress" by the industry press for its material innovations (with the plastics Bexoid and Plastex). One page features a celluoid model by the noted designer Mary Lucie Attwell, a doll named "Diddums." The catalogue also displays the company's offerings of animal dolls, die-cast trucks, pool toys, golf and ping-pong sets, rattles, pinwheels, and more. Needless to say, color photography was not the norm at this time, and this catalogue comprises a beautiful set of vivid and sharp photographic prints. A truly exceptional example, unlike anything we've seen: simultaneously surreal and nostalgic.

Price: $4,500.00