New York: Amos Parrish and Company, 1937. First Edition. Wraps. 9" x 12" approx. brad-bound in wraps. 154 leaves, printed in black and green, primarily recto only. Many with additional fold-outs. 108 fabric samples glue-mounted throughout. Some creasing, chipping and mild soil to wraps. Interior generally fresh and bright. Some adhesive residue or other wear to samples, with two perished. Very good overall. Very good. Item #17397
A handbook for the Amos Parrish Fashion Selling Clinic, a seminar for department store executives and other retailers. Amos Parrish, retail sales and advertising manager, founded his consulting firm providing statistical retail merchandising analysis and holding clinics like the one represented here from the 1920s to 1955. Amos Parrish and Company, Inc. also published pamphlets, charts, books, and other fashion forecasting materials. An extremely well-crafted handbook, it includes the two-day seminar schedule, and profusely illustrated sections outlining the seasonal trends in apparel, accessories and undergarments, with sections on selling suits, coats, millinery, sportswear, etc. These are accompanied by statistical information on the various styles defined. A note paper-clipped to the first page by the book's creator, S. T. Neidlinger, indicates that this was used as a sample of his work. A handsome and minutely detailed item, with fascinating insights into fashion trends and retail operations of the era. OCLC locates only one similar item, for the final 1955 event.