Colorado Springs, CO: Alexander Film Co., 1937. First Edition. Wraps. 8vo. Comb bound in blue printed wraps. Mild edgewear and rubbing to wraps. Two staples at front wrap. Interior clean and bright. Very good. 44pp. Very good. Item #17383
Guidebook for creating film ads for display in movie theaters, released by Alexander Film Co., then the largest producer and distributor of these ads. Consisting of tips and techniques for copywriters and ad agencies, the booklet is illustrated with stills from a number of different films and also advertises the services of the Alexander Film Co. An interesting example of film advertising, predating the commercial as we know it today.