LUPTON ("Where Steel is Fused with Sincerity") STORE PLANNING SERVICE [Display Album of Metal Fixtures for Hardware Store Design]

(Philadelphia): [ca. 1930s]. Hardcover. Oblong 4to. album. Screw-bound, leather-covered boards, with publisher's text in printed in gold to front cover. Holds photos, diagrams, text, and paint swatches, all affixed to 29 dark-gray stiff leaves, divided into four sections. Appears almost entirely complete, with corners of several captions torn off. Album about very good overall, with many affixed papers toned from age, or glue-stained, but all remain readable. Sound overall. Additionally laid-in are 21 clippings and advertising ephemera relating to hardware stores, including several in Toronto. Very good. Item #20242

Extensive custom catalogue containing metal fixtures and display equipment for hardware stores, published by David Lupton's Sons, a steel company based in Philadelphia. The catalogue includes suggestions for store layout, providing examples of merchandise display on Lupton display cases and shelving, with extensive diagrams showing the proper distribution of (for example) various-sized shovels on a particular shelving unit. From a stamp appearing several times throughout the album and on a piece of laid-in marketing ephemera (which reads "Bowes Hardware & Plumbing, 425 Danforth Ave [Toronto]"), this particular album was almost certainly compiled by Lupton for Bowes as part of its "Store Planning Service" referred to on the album's cover. A fascinating example of the marketing and merchandizing of U.S. hardware store equipment, and a glimpse into the process of starting a North American small business during the height of The Great Depression.

Price: $1,500.00

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