Pittsburgh: ACLOA, [Circa 1963]. First Edition. 12.25" x 19.75" approx. red folder containing: advertising schedule, 12" x 19" approx. printed recto only on yellow stock; trade magazine ad sample in color, 19.5" x 12" approx. with note stapled at upper left corner; industry magazine ad sample in color, 18" x 12" approx. with note stapled at upper left corner; trade magazine ad sample in black and white, 11.25" x 14.25" approx. with two notes stapled at top edge; outdoor poster ad sample in black and white, 9.25" x 8" approx. with poster program schedule, 8.5" x 11" stapled at top left corner. Housed in manila envelope printed with corresponding motif. Touches of edgewear to folder. Mild creasing to envelope. Contents generally fine. Very near fine overall. Near fine. Item #17609
Advertising portfolio for the introduction of the pull-tab aluminum can, the packaging features a churchkey motif with the tagline "Who needs it? Nobody needs it!" Likely distributed to potential buyers like beer and soda producers, the portfolio contains samples of ads placed by Alcoa in major publications like LIFE and TIME, with information on their promotional schedule. the ads, featuring a close-up of the tab being pulled, uses the slogan "Beer cans will never be the same again...SNAP! It's open!" Introducing the material, the folder reads "here's a big national advertising campaign from Aloca...that can help you put more snap into your sales!" echoing the print ads' "snap!" theme. An interesting and visually appealing sample of a large-scale ad campaign from a major American corporation.