MISCOMPREHENSION OF TELEVISED COMMUNICATIONS. Jacob JACOBY, Wayne D. Hoyer, David A. Sheluga.

MISCOMPREHENSION OF TELEVISED COMMUNICATIONS

New York: The Education Foundation of the American Association of Avertising Agencies, 1980. First Edition. Wraps. 8vo. Publisher's printed wraps. Very good. Covers lightly edge-worn, rubbed. Slight bend. 196pp. Very good. Item #16186

Final report of an investigation sponsored by the American Association of Advertising Agencies.

Price: $20.00