[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]. Marketing.
[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]
[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]
[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]
[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]
[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]

[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]

[Westline, MI]: Dairy Dan Inc., 1962. Approximately 24 pieces of full-color signage, including: four tent cards, scored but unfolded, 3” x 4” approx; one uncut sheet of ten small signs, 6” x 10.75” approx.; ten individual signs for various sundaes, 14” x 9” approx.; and nine larger signs measuring 18” x 9” approx. Tent cards screen-printed, rest offset. Near fine. Item #14571

Founded by Alvin “Buddy” Rothstein, Dairy Dan was a soft-serve ice-cream truck franchise operating nationally. Signage advertises Dairy Dan products, primarily various sundaes such as “Butter Scot” or “Cobbler Cherry,” with humorous slogans and graphic illustrations in cartoon-style typical of the period. Charming.

Price: $375.00

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